Scale

Description

In Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies, Geoffrey B. West explores the surprising patterns that connect life, cities, and businesses. Why do bigger animals live longer, yet cities seem to get smarter the larger they grow? How do economies and companies follow hidden “laws” that shape growth, innovation, and sustainability? Blending science, mathematics, and captivating real-world examples, Scale uncovers the rules behind the rhythms of life and human activity. For anyone curious about the forces silently shaping our world, this book offers a perspective that will change the way you see everything around you.