Deal Engines

Description

How are prices determined, and why do some marketplaces produce better outcomes than others? In *Deal Engines*, Robert E. Hall explores these questions by examining the systems that connect buyers and sellers. From everyday purchases to the complex trading activities of financial markets, he illustrates how different transaction methods shape competition, influence decisions, and determine how business is conducted. Readers are introduced to a range of approaches, including competitive bidding, real-time trading, and fixed-price sales, with explanations of when and how each system operates. By connecting economic concepts with practical situations, Hall reveals the important role that marketplace design plays in commercial success. The book is a valuable resource for business owners, entrepreneurs, consumers, and readers seeking a deeper understanding of the economic forces behind modern commerce. Originally published in hardcover as *Digital Dealing*.